Weaver 4 Studios is your strategic planning and creative partner in the themed entertainment industry. With over two decades of experience across all aspects of design, construction, and operations, our team delivers exceptional services to shape and support projects of any scope or scale.
Specializing in conceptual master planning, facility programming, attendance analysis, and creative direction, our experts establish realistic design parameters that ensure your projects’ social and financial success.
Explore how our proven, collaborative approach can elevate your themed entertainment ventures.
Our Master Planning services have been honed through years of collaboration with industry experts in creative development, themed design and production, and sitewide operations. We excel in planning for the complete guest experience, including attractions, restaurants, retail venues, public spaces, and required service functions. Our approach combines trusted and refined design techniques with comprehensive analytical services, ensuring a precise and thorough path from concept to realization. Every element of our master plans contributes to the project's overall story and functionality, taking into account attendance patterns, on-premises guest flow, cast and crew operations, technical and support services, as well as creative and narrative content. Whether you're looking to renovate or expand an existing site or create something entirely new, Weaver 4 Studios provides practical and efficient design guidelines in service of your creative vision and your financial goals.
Our Design Feasibility and Facility Programming services seamlessly merge proven design methodologies with meticulous analytical insights and the latest in industry-standard operational metrics. Every aspect of our analysis is tailored to thoroughly and efficiently identify realistic targets in attendance and occupancy to provide accurate and reliable guidelines for design and development. We meticulously consider regional demographics; hourly, daily, weekly, and seasonal attendance trends; on-site pedestrian and vehicular traffic patterns; operational logistics for team members; and, technical service requirements; all while maintaining the project’s creative and experiential intent.
Our Creative and Art Direction services can establish the vision for your project and manifest that vision across the entire design timeline. Our team, in collaboration with our client and client’s design vendors, will provide big-picture, experiential intent; maintain cohesive, thematic aesthetics; and, guide design and artistic teams through conceptual and schematic development. Our creative executives have contributed to some of the themed entertainment industry’s highest rated resorts, lands, and attractions both in design and through construction. We provide clear design direction and an artistic rationale that works both practically and narratively.
Weaver 4’s founder and principal, Mike Wallace, leverages more than two decades of design and construction experience to provide comprehensive creative solutions for our clients. Trained in architecture at the University of Florida, Mike began his career in residential and commercial construction before discovering the Themed Entertainment Industry and joining the talented team at Universal Studios.
Over the following ten years at Universal Studios Art & Design and Universal Creative, Mike served as a scenic designer, set decorator, graphic designer, art director, architectural designer, facility design manager, and conceptual master planner for some of the industry’s most acclaimed projects including Universal’s Halloween Horror Nights, The Wizarding World of Harry Potter: Diagon Alley, Volcano Bay Water Theme Park, Universal Studios Beijing, and Super Nintendo World.
Following his tenure at Universal, Mike joined Falcon’s Creative Group as Creative Director to lead the planning and design of marquee projects like Katmandu Park, Punta Cana; HALO: Outpost Discovery; and Qiddiya Water Theme Park.
Having developed experiential content for nearly every continent and market around the globe, Mike departed Falcon’s in 2020 and was quickly asked to help establish Harves Global Entertainment, an international design firm with its sights set on bringing Location-Based Entertainment products to guests in China, the Middle East, Africa, and beyond.
After developing repeatable, sustainable concepts and overseeing the opening of the first brick and mortar entertainment venues for Manchester United Football Club and Cloudco Entertainment, Mike transitioned the management of Harves Global Entertainment to its overseas partners and set about the formation of Weaver 4 Studios.
With the new goal of offering reliable and efficient solutions to the widest array of creative problems, Mike and Weaver 4 now operate as strategic advisors and design partners to our industry’s best and brightest companies, analysts and master planners to a growing list of international clients, and creative innovators wherever they might be of service.